Out of the world

Organisational culture keeps a company aligned. It sets the standards, behaviours, and shared beliefs that move everyone in the same direction. “Everyone like us does things like this.” But culture also attracts people who think alike—people with similar backgrounds, experiences, and worldviews.

I’ve often been in meetings where most opinions point in the same direction. The minority view—the idea that doesn’t fit—rarely gets heard. But how can an unconventional idea ever come from the majority?

It’s unfortunate, because people who think differently rarely make it into large organisations in the first place—and if they do, you can bet they carry a bold idea that could make a real difference.

Their ideas might feel too strange, too unpolished, too risky—sometimes too “out of this world”. They don’t fit the cultural mould, but that doesn’t mean their ideas aren’t worth hearing.

The truth is: most people can’t imagine the value of a different idea. Different feels risky. Different sounds ridiculous. Different gets laughed at—at first. Yet imagination, risk-taking, and the courage to believe in ideas that seem laughable are what create real change.

People laughed at the idea of humans living on other planets. People laughed at rockets landing themselves. Until SpaceX did it. Then suddenly everyone could imagine the possibility.

So if your ideas are ignored today—or no one seems to care—I think that might be a signal. A sign that you’re tapping into something new. Something no one has done before. Something that could make a real difference.

Keep going.