Hello—I’m Kocha

Product designer—I’m passionate about understanding how emotions influence people’s daily interactions and shape their worldview.

Kocha at his deskDesign sprint at Uno home loans with Vincent and ChrisWith Diego at Freelancer.comSome memories from Freelancer.comAt Kocha StudioDesign workshop for his client

Kocha asks the right questions and focuses on solving the right problems for our business and customers”

—Elijah Thai, Co-founder at Headstart Lab



  • Unpack Customer Needs & Pain Points: Understand your customers deeply to create products they love, ensuring your product addresses real needs and pain points in a way that works for your business.
  • UX Audit: Identify issues and opportunities in your existing web or app to enhance user experience, improving usability and user satisfaction.
  • Prototype & User Testing: Validate ideas quickly to ensure your product meets user expectations before launch, reducing risks and increasing success rates.


  • UX Strategy: Develop a clear plan to align your product with user needs and business goals, ensuring strategic alignment and focused development.
  • Creative & Design Direction: Set a cohesive and inspiring vision for your product’s look and feel, creating a strong, recognisable brand.
  • Product Roadmap: Outline a step-by-step plan to guide your product from concept to market, ensuring efficient and effective product development.


  • Brand Identity: Craft a unique and memorable brand that stands out in the market, enhancing brand recognition and loyalty.
  • Design System: Create a consistent design language to ensure a seamless user experience across all touch-points, improving design efficiency and consistency.
  • UI/UX Design: Design intuitive and engaging interfaces that delight users and drive engagement, delivering a superior user experience that sets you apart from competitors.


Start with curiosity

Curiosity is an opportunity. Embracing unexpected opportunities (what I call “happy accidents”) lead us to unique and innovative solutions.

Be a team player

Positive attitude and spreading joy. A supportive environment cultivates a strong team, leverages diverse strengths, and creates a meaningful impact.

Embrace aesthetics

Form follows function, but it should never be careless. Aesthetics is a purposeful craft, and craft reflecting care—from human to human.

Keep it simple

Simplicity is honesty. Continuously master the basics, focus on fundamental human needs, and communicate effectively to strengthen human connection.

Be authentic

Be bold yet humble. Be honest with your intentions, letting genuine passion and commitment shine through the design.



  • Understand the Business Objective: Gain a clear understanding of your goals to ensure the design aligns with your business strategy.
  • Identify the Target Audience: Determine who your customers are to tailor the product to their needs and preferences, enhancing user satisfaction and engagement.
  • Define the Hypothesis and Measurable Metrics: Establish clear assumptions and metrics to guide the design process and measure success, ensuring your product meets business and user needs.


  • Create a Testable Prototype: Develop a prototype to quickly test ideas and gather user feedback, reducing development risks and costs.
  • Validate the Hypothesis: Test the prototype with real users to confirm assumptions, ensuring the product addresses actual user needs and pain points.
  • Iterate on Design: Refine the design based on user feedback to continuously improve the product, enhancing usability and user satisfaction.


  • Optimise Design Efficiency: Implement a design system to maintain consistency and efficiency across the product, reducing development time and costs.
  • Coordinate with Cross-functional Teams: Work closely with various teams to ensure a smooth and efficient production process, minimising delays and ensuring quality.
  • Implement a Measurable Strategy: Deploy a strategy with clear metrics to track the product’s performance, ensuring it meets business objectives and user needs.

Let’s Chat

For work inquiries, partnership opportunities, or simply to say hello, an email is all it takes: