Strategic Retention design for meditation platform

Design Challenge:

While launching the Live Events feature allows teachers and practitioners to connect in real-time. However, we’ve observed that users also use Live Events to discuss follow-up communication outside of the app. This process is time-consuming and disrupts the continuous Insight Timer experience, leading to decreased retention, engagement, and app usage.

Services & Contributions:

  • Strategic UX Discovery
  • Product Design (Web & App)

Full-time · Aug.2020 - Jan.2021

Insight Timer Web Design

Hypothesis

The communication channels within our ecosystem will intuitively form a stong-tie community between teachers and practitioners, increasing engagement metrics

Case study
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Kocha approaches every feature with a fresh UX perspective and an unbiased lens

—Andrew McKay, Head of Design at Insight Timer
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Easy to join and create

Discoverability lies at the heart of the project. Insight Circle is easy to join and simple to create. Users can effortlessly search for public Circles to join, or request to join Private or Enterprise Circles, using both the web and app with just a few clicks. We also work closely with teachers to ensure the process of creating a Circle is intuitive and straightforward.

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Kocha’s designs are purposeful, practical and very user friendly

—John Kueh, Software Engineering Manager at Insight Timer
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Appendix

Impact

  • Approximately ~40k Circle creation in the first week.
  • 16% improvement on engagement metric.
  • We launched Insight Circle within 3 months.

Team

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Kocha hit the ground running and delivered designs which were thoroughly thought out and ironed out complex user journeys”

—Yoong Leong, Tech Lead at Insight at Insight Timer

Rebrand & MVP design for Construction Software

Let’s Chat

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