Kocha
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Insight Timer

Transforming critical issues into growth opportunities

How I designed a group chat feature that transformed a retention issue into a closely-knit community.

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Full-time · Aug 2020 – Jan 2021

Services & Contributions:

  • UX Discovery
  • Product Ideation
  • User Interface Design
Insight Timer Web Design

Design Challenge

While the Live Events feature facilitates real-time connections between teachers and practitioners, we’ve noticed that users also use the chat function for post-event communication outside the app. This chat function disappears after the live event, creating several problems.

For guided meditation sessions, this might be manageable, but for live performance sessions, it’s almost impossible for teachers to keep up with the Live Events messages. This process is time-consuming and disrupts the continuous Insight Timer experience, leading to decreased retention, engagement, and app usage.

The longer we wait to fix this problem, the more we exacerbate the situation. It’s like we’re slow dancing in the burning room (without beautiful John Mayer on the guitar).

insight timer design showcaseinsight timer design showcaseinsight timer design showcase

“

Kocha approaches every feature with a fresh UX perspective and an unbiased lens

—Andrew McKay, Head of Design at Insight Timer
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Hypothesis

The communication channels within our ecosystem will intuitively form a stong-tie community between teachers and practitioners, increasing engagement metrics

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“

Kocha’s designs are purposeful, practical and very user friendly

—John Kueh, Software Engineering Manager at Insight Timer
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Appendix

Impact

  • Approximately ~40k Circle creation in the first week.
  • 16% improvement on retention metric.
  • We launched Insight Circle within 3 months.

Team

Kocha’s team at Insight TimerKocha’s team at Insight TimerKocha’s team at Insight TimerKocha’s team at Insight TimerKocha’s team at Insight TimerKocha’s team at Insight TimerKocha’s team at Insight TimerKocha’s team at Insight TimerKocha’s team at Insight Timer
Photograph of Kocha’s memories at Insight TimerPhotograph of Kocha’s memories at Insight TimerPhotograph of Kocha’s memories at Insight TimerPhotograph of Kocha’s memories at Insight TimerPhotograph of Kocha’s memories at Insight TimerPhotograph of Kocha’s memories at Insight Timer

“

Kocha hit the ground running and delivered designs which were thoroughly thought out and ironed out complex user journeys”

—Yoong Leong, Tech Lead at Insight at Insight Timer

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