Think less. Do more.

Thought adds steps. Action removes them.

Have you ever planned something in detail—every step mapped out carefully—only to find that once you started, nothing went according to plan? You had to adapt, fix things along the way, adjust your plan in real time. And when it was all done, how different was your final outcome from what you first imagined?

As a creative professional, I often raise my hand before knowing exactly how I’ll do something. I like to figure it out on the front line. I enjoy learning by doing—perhaps that’s simply how I learn best. I’ve never liked learning too far ahead; that usually means studying everything without knowing which parts will truly matter.

I prefer taking action, because it gives me an immediate feedback loop. Thinking, on the other hand, tends to multiply thoughts without creating anything tangible. Most of my best work began in uncertainty—I didn’t know where it would end when I started. I just kept going, kept iterating, and sometimes the work carried me further than I ever expected.

Think less. Do more.