The future of luxury

Places with long views of nature, delicious and nourishing food, clean air, and silence are becoming harder to find—and more expensive. I believe that in the near future, these will be the true luxuries, far more valuable than cars, watches, bags, or clothes. Those goods are on their way to being accessible to almost everyone.

When I stand before a giant tree, a mountain, the sun, the moon, or the endless sea, I feel pulled back into nature. I can sit and watch for a very long time, and it always feels worth pausing everything else to take in the moment. In nature I see myself more clearly than in any mirror. I call this state daydreaming.

As a child, daydreaming was free. I grew up surrounded by nature, and drifting into it came naturally. Today, working in tall buildings, I need to invest time, money, and energy to find the kind of landscapes that make me daydream—often travelling far from home. My daydreams are no longer free.

Food tells a similar story. I used to pick mangoes straight from the tree—one at a time. Now I fill my basket at the supermarket, without knowing where they came from or how they were grown. When was the last time you walked through a city without inhaling cigarette smoke? Or wondered why the stranger next to you was scrolling TikTok on loudspeakers instead of headphones? When was the last time you truly heard your own thoughts?

I don’t want nature, nourishing food, clean air, and silence to become exclusive luxuries. I want them to remain free—shared, respected, and protected through simple acts of courtesy.