Simplicity

I think one thing talented people have in common is simplicity. They know what truly matters. They communicate with precision, they know when to stay silent, they can read between the lines. Their words are concise and to the point. They choose the strongest parts of a story, and they know how to adapt their message to the listener.

Communication, to me, is a lot like prototyping in product design. Great designers choose the best, most useful parts of their work to share—so that stakeholders can align quickly and the product can move toward the best outcomes.

In an era where everyone’s attention is being stolen—by social media, AI, group chats, you name it—I think attention itself has become a scarce and valuable resource. The people who respect and honour the attention they receive from others belong to a rare group. They are what I call “the truly talented.”