Big wins. Small wins.

When was the last time you celebrated a win?

For product designers, the most meaningful projects are often long and complex. They demand collaboration across disciplines, where each specialist brings a different perspective—and it’s never simple to get everyone to measure progress with the same ruler.

We may share the same ultimate goals—solving problems for customers, creating value for the business, building something that lasts. But along the way, our milestones differ. Sometimes a designer’s proudest achievement—a clever interaction design—can become a production bottleneck for engineers. Everyone defines victory a little differently.

In an age where only big wins seem to count, I believe in the power of celebrating small wins. Even the tiniest bit of progress—an idea clarified, a draft completed—can feel just as rewarding as a launch. Small wins energise me to show up each day. They spark a beginner’s mindset, keep me humble, and help me notice and appreciate the victories of others too.

Today, I’ll celebrate with Kate over lunch at our favourite restaurant—because finishing this post is a win worth enjoying.