Feb 6, 2019
Value Proposition Design
Making of Kocha Studio™—in a snapshot; we’re helping people create new value through design
Feb 6, 2019
Making of Kocha Studio™—in a snapshot; we’re helping people create new value through design
Photo by Clark Tibbs on Unsplash
Long story short, Kocha was my grandfather’s surname. If I represent someone I love, I’ll work twice as hard to make his name worthwhile. So yes, Kocha is the right name for my studio.
I’m pretty much fascinated by words. Some people say the word can limit our perception, and most people cannot imagine further than their words.
I used Brand Desk to help me push the boundary.
Ideally, we need five words that represent who we are and who we are not—which is;
We are:
We are not (with a reason why):
And I use those brand keywords to defined the studio’s mission and vision which is:
“Helping good people create new value through design”
The relationship lasts longer than the design. These days my happiness is to know that my design can be helpful to others. I love to work on a project where I can have a meaningful relationship with the people I work with. As simple as complicated as that.
“Close the gap between strategy and execution”
I want to help people transform their idea into something tangible as quick and as little resource as possible. I knew it was going to be hard to get designer work directly with the client. But I believe this is an honest way to get the most out of the project.
At the time I wrote this article (Feb 2019)—I’ve learned (the hard way)—to develop some of our studio’s framework and define our value proposition design, which includes: