Based on my experiences so far, here is who we are:
1. Anthropology — เมตตา
People come first (เมตตา). We started from the inside, and expand our design to elevating people minds.
Footnotes:
I discovered that most of the good work I had done in the past has come from a good relationship with the people I work with.
2. Balance — มัชฌิมาปฏิปทา
I’m striving for the right balance (มัชฌิมาปฏิปทา). I aim for the best possibility via fewer possible resources.
Footnotes:
Design should last longer than just a trend. Sustainable design, not just an outstanding. The design should strive for “the right balance”, not too less, not too much.
3. Creativity — โยนิโสมนสิการ
Diversity of people × ideas. (โยนิโสมนสิการ). I allow our mind to make new connections between seemingly unrelated ideas.
Footnotes:
I aim to see the world through a new lens every day and embrace the risks of uncertainty in gaining a new perspective.
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Correspondingly, the design core values are the reflection of my designer life and personal experiences so far. Therefore, the design core values can change through the times. It is a peel-off process to reach the intrinsic.
