It’s not the size of the dog in the fight, it’s the size of the fight in the dog. — Mark Twain

Yes, there are all kinds of reasons why we cannot define or apply the design standards into our digital project.

  • Maybe we provide too many services at a time.
  • Accidentally micromanagement from people we work with.
  • Perhaps we might not stay in the industry long enough.

At Kocha Studio, we formalise our design standards to set a clear goals for others creative & designers we collaborate with. On the other hand, design standards also help us frame the right expectations for our clients too.

What is the design standards?

Design standards are accepted uniform procedures that directly affect the design process, output, and services. Correspondingly, we developed our design standards from:

  1. Learn from others standard by embracing or break them.
  2. Experience the results.
  3. Define our design standards (and back to number 1 again).

Surprisingly, the best design standards are — your standards. It might not be the one that others follow, but it will be the one that works well with others for you.

Design Standards that drives Kocha Studio

Great design is hard to notice because it fit our needs so well. Moreover, it serving us without drawing attention to itself. By far, Kocha Studio use these three standards (in order) as a radar to detect a good design for our design products and services, includes:

1. Feeling—Appropriate & Aesthetic?

Before we think we feel, does the typography and its hierarchy feel right? How about Colour? Spacing? Above all, the basic design foundations can significantly make an impact on how people feel in the digital product.

Rationally, emotional always wins. The design gut feeling has to be right enough to drive action. Otherwise, its solutions will be worthless. Before we try to understand the design, we unconsciously judge the design by it form already.

The feeling intelligence is born from practice. However, it’s not about overdesigned, it about appropriate.

2. Thinking—Solve the right problem?

Does the design influence its function and use? The design performs efficiently and intuitive? Importantly, does the design solves the problem after all?

Design Thinking encompasses cognitive and practical in design activities. Good design must have a purpose and elevate the mind.

The thinking intelligence came from educations. Nevertheless, it not about how much you have learned, it about how do you apply (connect the dots). That is to say, Can you make new connections between seemingly unrelated ideas?

3. Sensing—Balance & Creativity?

Great design use as little resources as possible to maximise the benefits. It should be creative and makes a positive impact. Perhaps, the design should leave some question rather than keep answering.

Design senses is a combination of the ‘right balance’ and ‘creativity’. However, in the digital project, we do not consider dark pattern as creative design at all.

The sensing intelligence has come with experiences. Nevertheless, it not about how old are you. It about what are you doing on a daily basis to acquire a new positive habit and how did you *AAA your design principles.

*AAA = Adopt—Adapt—Apply.

Appendix: Design for all 5 senses →

Why should you care about the design standards?

People (clients) come to our Design Studio not because they can’t see the solution — it’s because they can’t see the problem.

For this reason, the design standards is a great tool that helps us available to the problem. The design standards help us transform a complex task into a design process.

Therefore, we design faster and better with others by establishing design standards upfront.