Brand identity and app design for a SaaS company that saved Australian families over $50,000 during its initial launch

The only app you need to pay less for your energy

✻ Commissioned
✻ Aug 2017 – Jul 2018

handled app
handled app
handled app
handled app
handled logo structure
handled app design
handled app design
handled Mobile App Design
handled app
handled app
handled app design
handled app design

Building v1.0 of a new product is extremely challenging, but with Kocha's help our product has come to life in a wonderfully intuitive way. The ability to give Kocha a conceptual UX problem to solve and then work through his many great ideas was a great learning experience for me.

Carl Prins, CEO & Co–Founder at Handled
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Project info

I helped Handled define its product strategy and create its brand identity, app design, and landing page. As a result, Handled help Australian families saved over A$50,000 on their energy bills within just 3 months of their beta-launch.

The AAA strategy:

Awareness (stay curious)

  • Compare your energy bills with another household like yours
  • Be aware of your current energy benchmark
  • Stay informed about better deals

Action (Be in charge of your energy bills)

  • Compare the best available deals
  • Switch to a better energy deal
  • Track and set saving targets

Active (Take control)

  • Automate monitoring for better deals
  • Benchmark your past bills
  • Be inspired by the results

Team and credit:

  • Carl Prins
  • Mick Badran
  • David Wilson
  • Ayça Ipekcan
  • Kocha Worapon

Download iOS App

www.handled.com.au

*(1) Various logo/trademarks held by their respective owners. (2) All information is solely used for design demonstration purpose only—not real information. The client may modify, rearrange or amended screens on their final product. (3) Video courtesy by our client Handled (www.handled.com.au) and Microsoft.