Handled app

Brand identity and iOS app design for a SaaS startup that saved Australian families over $50,000 on their first launch

COMMISSIONED
Aug.2017 – Aug.2018
handled app
handled app
handled app
handled app
handled logo structure
handled Mobile App Design
handled app
handled app
handled app

Mobile app design

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handled app design
handled app design

Our product has come to life in a wonderfully intuitive way

Landing page

High tempo testing tool for Handled marketing

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handled app design
handled app design

Project info

Handled providing smart technology to help people find a better deal and pay less for energy deals. Handled challenged me to evoke a new way people can experience their product and establish a brand’s personality.

I approach my design with AAA strategy, which is:

Aware: Be questioning.

  • Compare with another household
  • Energy benchmark
  • Awareness of a better deal

Action: Be in charge.

  • Compare the deal
  • Switch the deal
  • Set the saving target

Active: Be control.

  • Tracking on a better deal
  • Billing benchmark
  • Inspire with the results

As a result, Handled help Australian families saved over A$50,000 on their energy bills within just 3 months of their beta-launch.

www.handled.com.au

Scope of works:

  • Baseline Evaluation
  • Initial Research
  • Visual Identity
  • Design Assets
  • Product Design (UX/UI)
  • Rapid prototyping

Team and credit:

Download iOS App

*(1) Various logo/trademarks held by their respective owners. (2) All information is solely used for design demonstration purpose only—not real information. The client may modify, rearrange or amended screens on their final product. (3) Video courtesy by our client Handled (www.handled.com.au) and Microsoft.