Handled is disrupting the traditional idea of each (and every) household control their energy future. They providing a smart technology that helps people find a better deal and pay less for energy.

They challenged us to evoke a new way people experience their mobile product and establish an all-encompassing brand experience and personality.

Handled walk through the mystery of the energy industry in Australia and assigned their UX Researcher + Marketing Agency to work with us to gain a perspective of their purpose in a business goal.We developed the AAA strategy to help Handled tackle the experience design solutions and revision the visual identity to make it scales and systemiser.

Our goal is to help people to pay less for energy; we developed the AAA strategy to help them stay on top of the games:

1.  Aware—be questioning

• Compare with another household
• Energy benchmark
• Awareness of a better deal
  

2.  Action—be in charge

• Compare the deal
• Switch the deal
• Set the saving target
  

3.  Active—be control

• Tracking on a better deal
• Billing benchmark
• Inspire with the results

Listening is the way we speak. We invite our client to involve our creative process and making a critical decision together. We sketch through freehand and high tempo bouncing our ideas regularly.

• Don’t start with the product; start with a need or want
• Communicates benefit, not features
• Give users a context and require only 1-action at a time
  
• Sketch sell the idea better (together) than a final product
• Appropriate design strategy accelerate growth