Switch energy made easy; no more cold calling

How I designed an energy comparison app that saved Aussie families $50,000 on energy bills within a week of its launch.

Commissioned · Aug 2017 - Aug 2018

Services & Contributions:

  • Brand Identity
  • Product Strategy
  • UI/UX Design

get on a better deal

As soon as you give your mobile number to the energy company, yep, they’ll keep calling you.

We knew this was a significant pain point for many Aussie, causing millions to neglect comparing and switching their energy plans regularly—potentially saving them hundreds to thousands of dollars a year!

We wanted to put the power back in people’s hands, creating an app that helps them compare, track, and switch their energy plans effortlessly, without the hassle of cold calls.

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Building v1.0 of a new product is extremely challenging, but with Kocha’s help our product has come to life in a wonderfully intuitive way”

—Carl Prins, CEO & Co–Founder at Handled
handled Mobile App Design

The ability to give Kocha a conceptual UX problem to solve and then work through his many great ideas was a great learning experience for me”

—Carl Prins, CEO & Co–Founder at Handled
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The AAA Strategy

The core functionality of the Handled app:

Aware

  • Compare your energy bills with another household like yours
  • Be aware of your current energy benchmark
  • Stay informed about better deals

Action

  • Compare the best available deals
  • Switch to a better energy deal
  • Track and set saving targets

Alert

  • Automate monitoring for better deals
  • Benchmark your past bills
  • Be inspired by the results

Handled app

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Landing page

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Apendix

We helped Handled define its product strategy and create its brand identity, app design, and landing page. As a result, Handled help Australian families saved over A$50,000 on their energy bills within just 3 months of their beta-launch.

Team

  • Carl Prins
  • Mick Badran
  • David Wilson
  • Ayça Ipekcan
  • Kocha Worapon

Remarks: (1) Various logo/trademarks held by their respective owners. (2) All information is solely used for design demonstration purpose only—not real information. The client may modify, rearrange or amended screens on their final product. (3) Video courtesy by our client Handled (www.handled.com.au) and Microsoft.

1 app, 2 business models, 3 pivots

Let’s Chat

For work inquiries, partnership opportunities, or simply to say hello, an email is all it takes: