Handled app

Our goal is to help people to pay less for energy; we developed the AAA strategy to help them stay on top of the games:

1.  Aware—be questioning

• Compare with another household
• Energy benchmark
• Awareness of a better deal
  

2.  Action—be in charge

• Compare the deal
• Switch the deal
• Set the saving target
  

3.  Active—be control

• Tracking on a better deal
• Billing benchmark
• Inspire with the results

Listening is the way we speak. We invite our client to involve our creative process and making a critical decision together. We sketch through freehand and high tempo bouncing our ideas regularly.

Building v1.0 of a new product is extremely challenging, but with Kocha's help our product has come to life in a wonderfully intuitive way.

The ability to give Kocha a conceptual UX problem to solve and then work through his many great ideas was a great learning experience for me.

I benefited from Kocha's thoughtful application of his skills and experience as a product designer and have a new appreciation for the power of great design. I would highly recommend Kocha and his agency
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— Carl Prins, CEO & Co–Founder at Handled

• Don’t start with the product; start with a need or want
• Communicates benefit, not features
• Give users a context and require only 1-action at a time
  
• Sketch sell the idea better (together) than a final product
• Appropriate design strategy accelerate growth