74% of Australians don’t bother refinancing their loan because of how much effort it takes.
uno. challenged us to simplify a complex refinancing process into an intuitive mobile experience that scale and avoids an hour of legwork & hassle filling out forms.
We helped uno robust their mobile web experience and simplify a refinance process to around 10 minutes of effort
We get started our baseline evaluation by study uno exiting branding, style guide and user interview.
uno also provide us with their rough UI components and different variations of user journey/flow (initial concept).
We take off from initial concept and develop a quick idea on top of the typical pattern and align our new foundation into the design system to fast forward the screen design part.
Initial pattern from the new design foundation
Pre-questions is the first experience (even before login or create an account). We help people reduce friction from a complex refinance task with the “Parallel UI Design” (rather than “Linear UI Design”).
We allow the user to layer gestures at the speed of thought and interrupt the flow if needed.
Before we jump into the design context, here is what does it mean:
1. Linear UI Design — Gesture happens after thought
Thought → Decision → Gesture → Release
2. Parallel UI Design — Gesture happens with thought
[Thought + Gesture] → [Decision + Release]
Fantastic work! I just walked the squad through all of your designs, animations and flows and everyone’s pumped to start building it!
— Vincent Turner, CIO & Founder at Uno home loans
I was lucky enough to work with Kocha on a recent project with uno Home Loans. We had tight deadlines and a rather ambitious end-to-end design review of an existing mobile app. And yet, Kocha was able to over deliver and delight us with his final solution.
Along with his insightful design thinking and beautifully crafted designs, Kocha also brought an incredible passion and energy to the project. He kept us well informed on progress and shared his ideas early so we could iterate together and ultimately arrive at the best solution.
It’s hard to articulate exactly… but there’s an attention to detail in every question Kocha asked and every interaction we had along the project’s journey… not to mention every artefact he delivered. Just a delight to work with and I'm looking forward to working with him again in the future.