Veterans have a high-demand skill set that developed from their time in the army.
Swaarm has a mission to reconnect veterans with the local community in such a way that people can benefit from their unique skill sets.
Swaarm was a project from Headstart Lab (HSL). HSL engaged Kocha Studio to help them as a design partner for their project.
Preliminarily, the initial wireframe was provided by HSL. At the discovery phase, we worked around existing project materials and various design techniques/exercises to unpack the design strategy.
For this particular project, we used Brand Desk, 20 Seconds Gut Test, How Might We, Mission Statement, Visual Spectrum, Persona and a Journey Map to reframe a problem and define product form and function.
*Initial wireframe by Headstart Lab
Swaarm has two sides of users, including 1. Supply (veterans, defence families, first responders, etc.) and 2. Demand (organisations, government agencies, individuals, etc.).
Each side of the user also differs greatly and as such (based-on persona provided by HSL), one might be a tech-savvy person, but the other might not.
Selected screens (not in order)
— Elijah Thai, Co-founder at Headstart Lab
Selected screens (not in order)
Swaarm (the client’s project) was a collaborative project between HSL and Kocha Studio. HSL works exclusively with the client at an early stage and is responsible for all web development solutions.
On the other hand, Kocha Studio works intensively with HSL to develop a design and rapid prototyping to validate an idea before the project moves to the production phase.
However, we often share our design & development process across each studio and regularly build on top of each other’s works/ideas to incrementally improve the project.
Swaarm was designed and prototyped in Figma. We packaged themaster components, web-app prototype, and responsive mobile layout in the same Figma file.
Additionally, there is also a custom graphic that we developed for a project delivered on a separate illustrator (.ai) file too.
— Anh Nguyen, Product Strategy at Headstart Lab
