Freelancer timeline

Freelancer timeline

Freelancer timeline

New flagship experience design for a global crowdsourcing marketplace company used by 25+ million people.

Services

Strategy  ·  Apps Design

Durations

12 Months

Date

Aug 2016—Jul2017

Freelancer Mobile App

The challenge

The challenge

We ask ourselves do we do our best possibility or we just play safe with the data? Today we challenge ourselves with a new feature that entirely change the way people manage their project at freelancer.com, and we called it “Timeline”—(Version 1).

Freelancer Mobile App

Focuses on objectives

Focuses on objectives

For many years, we have has a project view page (PVP) that display 1. Project Details, 2. Proposal and 3. Management. People can nonlinear jumping between each feature at a random time. We have noticed that a significant percentage from many metrics that people get lost, and have a difficult to find what's next important thing to perform.

We approach this problem by simplifying the task and asking a critical question “How might we make a project become a linear process?” so people can always focus on a thing at a time and stay on top of their objectives at a giving point of time.

Freelancer Timeline Mobile App

Iterate, iterate, iterate...

Iterate, iterate, iterate...

We pick a point to release our beta and iterate over and over with our test group. We fill the room with the screens and gradually sketch out what we've missed from the iteration process with a team.

A big shout out for Data Science Team that was massively testing this product out and grow our Confluence and Jira along the way.

Kocha Freelancer

Project timeline

Project timeline

We need at least 2 sides of people, which is 1. Employer (Who need their dream come true) and 2. Freelancer (Who magically make thing happen).

Freelancer Timeline Mobile App

Aha moment

Aha moment

Once the employer “Post a Project”, we’re kicking off the Timeline with the Aha-moment. Which means the employer will see a lot of people bid on their project straight away within ~30 seconds.

Once the employer “Post a Project”, we’re kicking off the Timeline with the Aha-moment. Which means the employer will see a lot of people bid on their project straight away within ~30 seconds.

Once the employer “Post a Project”, we’re kicking off the Timeline with the Aha-moment. Which means the employer will see a lot of people bid on their project straight away within ~30 seconds.

Freelancer Timeline Mobile App

Employer timeline

Employer timeline

Employer timeline process gets started by the employer “Post a Project”, then:

  1. Award freelancer to work on the project
  2. Manage the project milestone and payment
  3. Leave a review to freelancer
  4. Rehire or post a new project
Freelancer Timeline Mobile App

Freelancer timeline

Freelancer timeline

Freelancer timeline process gets started by the employer “Award their bid” and follows by:

  1. Accept The Project
  2. Manage the project milestone and payment
  3. Leave a review for Employer
  4. Browse another project to work on
Freelancer Timeline Mobile App

Things we’ve learned so far

Things we’ve learned so far

The “Timeline” design makes a positive impact on many aspects of freelancer.com. We see significant growth in the revenue, product and mobile team. We justify the way we design and improve the way we track/test with the idea+data. Here is what we’ve learned from the “Timeline” so far:

  • Start the day with a Coffee + Usertesting
  • Another coffee with Data Scientist and Invision App
  • Prototyping many new ideas with Product Manager (PM)
  • To make a big impact, prepare for small details
  • Work on a better question trough solutions
  • Progression over perfection
  • Learn from human more than a robot
  • Fail forward to succeed
  • Prototyping, testing, iterating and repeating
  • Answering with questioning
Freelancer Timeline Mobile App
“Kocha pushed user interaction, satisfaction and retention to an all-time high. Kocha created and tested new products for the mobile team which made the process of the product more efficient”
“Kocha pushed user interaction, satisfaction and retention to an all-time high. Kocha created and tested new products for the mobile team which made the process of the product more efficient”

Results of collaboration

We work with freelancer.com since 2015–2017, it such a great year period for our design team, we have learned a lot from our experimental and we made a significant impact. Here are some results of our collaboration.

( Disclaimer: We do not claim that we are the only factor that boosts up the stock price. The stock price came from great management and every single person who contributed to the company. We just lucky enough to be a part of them.)

KOCHAFLNASX

Freelancer stock price, Courtesy: Google

Freelancer stock price, Courtesy: Google

Freelancer stock price, Courtesy: Google

“Kocha created new design direction for our Freelancer mobile apps on both ios and android. Regarding creativity and user experience, Kocha is one of the artists who make his products talk for him”
“Kocha created new design direction for our Freelancer mobile apps on both ios and android. Regarding creativity and user experience, Kocha is one of the artists who make his products talk for him”

Freelancer’s culture

Freelancer Culture
Freelancer Culture
Freelancer Culture
Freelancer Culture
Freelancer Culture
Freelancer Culture

Scope of works

Discovery phase

  • Initial research
  • Design strategy
  • Usability testing

Team and culture

  • Build the design team
  • Mobile design system
  • Project coordination

Product design

  • UI/UX design
  • Ideation/workshop
  • Rapid prototyping

Team and credit

James Peter Cooper-Stanbury
Marco Prayer Galletti
Diego Moliterno
Kocha Worapon

+ Design Team 
+ Data Science 
+ iOS/Android Engineer
+ API Team

        

Need some help with your mobile app and brand identity?

Need some help with your mobile app and brand identity?

Next project

Next project

Conceptual Kocha Portfolio Cover

Experimental project

Experimental × conceptual responsive one page web design

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