Freelancer.com

Freelancer.com

iOS, Android and mobile web design for a global crowdsourcing marketplace company used by 25+ million people.

Services

Services

Strategy  ·  Apps Design

Durations

15 Months

Date

Feb 2016—Jul2017

freelancer-mobile-app-cover

The challenge

The challenge

Revision the way people experience freelancer.com mobile products (iOS, Android and Mobile Web) and empower 25+ million people to make their dream come life.

Freelancer Mobile App

How do we get started?

How do we get started?

We already have a lot of feedback from the previous app. We get started by creating a system to analyse, categorise and prioritise the Q.A. tickets and gathering a product backlog to plan our sprints.

Freelancer Mobile App Research

Learn from our user people

Learn from our user people

We called our user people. We regularly talk with them, develop UX-Flow with them and learn numerous ideas such as:

  • Most of the Employer come from iOS funnels
  • Most of the Freelancer come from Android funnels
  • People use mobile as an extension of web products
  • People seeking from the Messenger to build trust  
  • People need a tool to manage the projects
  • People need tools that help them find projects or freelancer
  • and a lots mooooooore!
Freelancer Mobile App Research

Mobile design system

Mobile design system

Everyone on a mobile team is a great UX Designer + idea generator. Beyond our sketch process, we build a Mobile Design System to capture and visualise the idea at a snapshot.

Freelancer Mobile Pattern Library

Work off wall

Work off wall

With a UX-Flow and Mobile Design System we have, we can knock out many ideas within a short period of time, and we can gather the team to work together on a wall (usually it just like a war)

work-off-wall
Freelancer Design Team
Freelancer Design Team

The first experience

The first experience

We onboarding our people and we pick a point to release so we can learn more and iterate fast. However, the first experience must be promising, so we use the “Freelancer Brand Promise” to convey what the app offering.

Freelancer Mobile App
Freelancer Mobile App
Freelancer Mobile App

The navigations

The navigations

We've tested many betas to define the meaning of our navigation and make sure that we give the right tools for 25+ million people.

My Projects

Home for the most activities and a folder of your progression.

Post a Project

Where the dream become reality and kick -off a great journey.

Notifications

A tool that helps people get back on the right track.

Browse Project

Where our A.I. meet human and discover a great journey together

Messenger

Where the dream become reality and kick -off a great journey.

My Account

Manage and custom how you like to present yourself.

Freelancer Mobile App
Freelancer Mobile App

iOS & Android?

iOS & Android?

We aim to makes it Freelancer rather than iOS or Android just yet. However, we pay a lot of attention to the details and common pattern on each platform to make sense about it.

Freelancer Mobile App
Freelancer Mobile App

Things we’ve learned so far

Things we’ve learned so far

Iterate, Iterate, Iterate! There is no handoff in our product design, we continually idea, validate & iterate towards a solution and here is some of what we've learned on this project so far:

  • If you like to go fast go alone but if you like to go far go together
  • Learn about people first then develop the Design System
  • Prototype, validate, Iterate and repeat
  • Invision + Usertesting is our best friends
  • Don't release everything at the same time
  • The sketch process must include the engineering team
  • Have too much =  don't have it
  • If artificial intelligence (A.I.) is the keys, talk to Data Science 
  • Not all the upsell is a good idea, read the contextual first
  • Looking for the purpose first not the data 
“Kocha leads the Freelancer.com mobile with creativity. Kocha redesigned both the iOS and Android app, created & brainstorm new features which lead to a huge boost to our mobile stats”
“Kocha leads the Freelancer.com mobile with creativity. Kocha redesigned both the iOS and Android app, created & brainstorm new features which lead to a huge boost to our mobile stats”

Results of collaboration

Results of collaboration

We work with freelancer.com since 2015–2017, it such a great year period for our design team, we have learned a lot from our experimental and we made a significant impact. Here are some results of our collaboration.

( Disclaimer: We do not claim that we are the only factor that boosts up the stock price. The stock price came from great management and every single person who contributed to the company. We just lucky enough to be a part of them.)

KOCHAFLNASX

Freelancer stock price, Courtesy: Google

Freelancer stock price, Courtesy: Google

“Kocha created new design direction for our Freelancer mobile apps on both ios and android. Regarding creativity and user experience, Kocha is one of the artists who make his products talk for him”
“Kocha created new design direction for our Freelancer mobile apps on both ios and android. Regarding creativity and user experience, Kocha is one of the artists who make his products talk for him”

Freelancer’s culture

Freelancer’s culture

Freelancer Culture
Freelancer Culture
Freelancer Culture
Freelancer Culture
Freelancer Culture
Freelancer Culture

Scope of works

Scope of works

Discovery phase

  • Initial research
  • Design strategy
  • Usability testing

Team and culture

  • Build the design team
  • Mobile design system
  • Project coordination

Product design

  • UI/UX design
  • Ideation/workshop
  • Rapid prototyping

Team and credit

James Peter Cooper-Stanbury
Marco Prayer Galletti
Diego Moliterno
Kocha Worapon

+ Design Team 
+ Data Science 
+ iOS/Android Engineer
+ API Team

        

Need some help with your mobile app and brand identity?

Need some help with your mobile app and brand identity?

Next project

Next project

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An identity & mobile app design for a smart energy comparison‎ platform

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