Hackathon—UI/UX Design and brand identity that builds within 48 hours in a team of 7 peoples


Brand Identity  ·  UI/UX Design


24 hours


Aug 2015

Aug 2015

The challenge


Fitlancer is a hackathon project at The purpose of the hackathon was purely about growth hack. While most people aiming to impact the revenue, we strive to impact everyone life (life that generates the revenue). We've made a whole fitness dashboard product from brand identity into finishing digital product that improves everyone life, and we make it within 48 hours.


How do we get started?

We already have countless of monitor around the office, and that gave a clue where Fitlancer will be displayed. We knew that is the data-driven company and a dashboard lover, so we build the branding around that matter.

Fitness × = Fitlancer


How can we work fast?

We only got 7 people on our team (which all nerd) and only 1 designer who tries to survive from a thunderstorm of things to be done within 48 hours. So we simply get started by sat down together and bounce the idea of our Maximum Value Product that we can Minimum Viable Product (MVP). As a designer, I've used a lot of my personal design library to speed up the process. 


Modular is our best friend!

We have interviewed our Personal Trainer (Yes! is cool enough to have an in-house PT) and got lots of insightful information that we can plot into a modular. We've made a whole product fluid on any screen/devices so we can display it everywhere in the office.


Care about privacy

Of course, its transparency and easy for everyone to access the dashboard and inspire each other to stay firm but we also consider that most of the information might be sensitive (especially for the lady). 


How it works?

Fitlancer is very simple but effective, we got everyone profile from Pingboard API and hook up the Gmail, which this means we acquire everyone in our company to kick start with Fitlancer Dashboards!


What else we offer?

And this early version we offering features includes: (1.) Dashboard, (2.) Leaderboard, (3.) Calendar, and (4.) Notifications.


Things we've learned so far

Fitlancer was intentionally made for our friend and colleague, We aim to make our friends stay healthy physically and mentality. It seem like what goes around comes around, people love us and vote for us to win the second prize for this hackathon and we also learn this along the way:

  • Not all the colours working on the TV monitor
  • Some font is not legible on a TV screen too
  • The software is the vehicle
  • To achieve the goals, the human must drive it
  • Make 'em laugh but not squirm
  • For a short time project, start from the end
  • There is no such a things multi-tasking
  • API is not a rocket science, it data science
  • The mind-blowing idea came from ordinary life 
  • The best way to go gym is to go a gym

Credit & Special Thanks

Product Manager + Video Editor: Andrias Taniwan
Front-End Lead: Kevin To

Data Science + API, Back-End and Our Personal Trainer!

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