Frequently asked questions

Frequently asked questions

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What is product design (UX/UI)?

A Product Design goes beyond just a UX or UI Design. It is a creative process of how people experience your product in such a way that feels intuitive and elevating their life (and mind).

Learn more about:

Branding vs Brand identity?

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. — Said Seth Godin.

The brand identity is a set of visual attributes that create a person’s gut feeling about your business. Which includes colours, typography, logo, patterns, motion transition, sound, and other graphic elements.

“Design drives innovation; Innovation powers brand; brand builds loyalty; loyalty sustains profits. if you want long-term profits, start with Design.”— Marty Neumeier

What are your terms of engagement?

For a new design project, a non-refundable deposit of 50% is due before the work is commencing. The remaining balance is due at completion of the project before the final design is handed over.

How much do you charge?

Pricing for each project can be very different depends on scope & requirements (scope indicates the activities that need to be done to achieve the requirements). Typically, we charge by the project, and a range of incremental components or retainer packages will be charged per hour.

What is your design process?

  1.  An initial conversation about your project.
  2.  The design proposal will be created for you.
  3.  Review & approval of the design proposal.
  4.  Signed-off contract(s), invoice sent and deposit made.
  5.  Kick-off the project and discuss your project in details.
  6.  You will be required to submit all required content.
  7.  Project milestone will be developed and send to you.
  8.  We will commence the design strategy and execution.
  9.  Feedback and revisions phase.
  10.  Approval of the final design.
  11.  Remaining invoice balance paid.
  12.  The rights in design and resources will be delivered to you.

Are you Freelancer, Design Studio or Agency?

We are the Design Studio, our studio owned by the creators and serves as the primary contact for every client. We bring in the team & specialist as needed to stay agile for your business. Learn more about Freelancer, Design Studio and Agency.

What do you expect from me as a client?

We are so pleased that you care enough about your product to source a specialised professional to bring your vision to life. We will work with you to understand your business goals and priorities. Once those goals have established, we will ask you to allow us the freedom to apply our skills and expertise on your behalf to achieve the project goals.

What are your terms of a non-disclosure agreement (NDA)?

We display a work created for a client as a case-study purpose. In general, we will wait until the project goes publicly—or up to three months after we hand over the project. If you require more than three months of cooling off period, please let us know in advance.

However, if you like us to sign a non-disclosure agreement (NDA), the NDA fee is 30% - 50% on top of the total project fee, and it will expire in a year.

What happens if a project is cancelled?

Cancellations can be made at any time, with a non-refundable deposit serving as a kill fee. Your project can then be resumed once full payment is made on the remaining balance. Your contract will outline the obligations in the event of cancellations and terminations.

Can you assist with the development?

Yes, we can, our clients get the best results when they have our designer dedicated to their developer team for extended periods of time. Alternatively, if you do not have a developer team, we can suggest our trusted partner to you. However, this support will be a separate service.

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