Nothing made by human beings that does not involve a design decision somewhere. — Bill Moggridge, Co-founder of IDEO

We all know that UX Design is an essential part of every successful business. Surprisingly most entrepreneurs put the UX Design a very last thing on their bucket list.

Let’s put it this way. If you like to build a house, you probably need:

  • An architecture who designs the structure of your house.
  • An interior designer who decorates your house.
  • A general contractor who builds your house.

Similarly when it comes to building a web, mobile app or digital product design:

  • UX designer will use a broad range of knowledge and design techniques to measure a product’s ability to satisfy the needs of the end user (functionality, easy-to-use) while also meeting project requirements (budgets, timeline, production requirements).
  • UI designer will make the product communicate with your target customer and lead aesthetic into user experience (accessibility, form, pattern & design system).
  • Developer/engineer build the product.

Everyone on the team is vital to each other and work together to harmony the experiences. It is evident that the successful UX Design project is a cycle of prototyping, testing, and iterating. However, if you use the engineering effort to implement this cycle, it can cost significant time and money.

The good news is you can use UX Design to implement this process before you move to the production stage.

Here are five reasons why UX Design can help you impact the most value with fewer resources. (before you committing any expensive commitment):

1. UX Design is very sensitive to the opportunity and timing.

Opportunity only comes to people who prepare take it. Most of UX Designer is very sensitive to the technology from average-user-perspective, either from previous projects or experiences. Most UX Designer can help you detect that your idea is too early, too late, or perfect timing. Not just UX Designer can help you get into the solutions fast, but UX Designer also develop the right approach for the right timing too, which is a key to success your business.

2. UX Design connects the team with an execution.

UX Designer will ensure that usability hurdles are cleared before the project moves to production. Correcting the usability issue after launch the project can cost significant time, money and opportunity. UX Designer can glue all existing resources, materials and help people working better together.

3. UX Design is complying with ideation.

A successful Ideation is complying with a 3 procedure includes, (i.) Have a lot of ideas, (ii.) Capture a great idea, (iii.) Make a great idea happen. Have a lot of ideas may not lead the project to the success. UX Designer can help you capture a great idea along the way and reframing a new question that sometimes uncovers the solutions. Furthermore, UX Designer will define a clear roadmap to ensure that the project can happen accordingly to existing available resources.

4. UX Design incrementally improves the business model.

Mike Tyson said, “Everyone has a plan ’till they get punched in the mouth.” The customer is a punch on your idea once you launch the product. UX Designer help you avoid this knock-out punch by conduct a user testing in the early stages of development, as formative research in an iterative design process. This approach will help you to agile your business plan/model and make the right focus on your long-term goals.

5. UX Design is a fund-saver and budget friendly.

Most people think that UX Design Services will cost a lot and take a long time to get the result. That’s not true! You can find a small UX Design Studio who provide fantastic work and be with you as a team member (remotely) for extended periods of time. Generally, it cost you only 20% - 30% of your production cost. Not to mention that to work with the UX Design Studio, you also save up to 60%-80% annual compensation for hiring a full-time junior member too.

UX Design can be a great tool for manage or help you raise a fund. One of my clients uses the rapid prototyping (mobile app) to communicate their core value with the potential investor. Moreover, the rapid prototyping also leads them to a significant agreement, which helps them get funding and the success of their startup later on.

One of another classic example of why UX Design can shift the whole things to the next level is a day after Steve Jobs returned from Xerox’s PARC. The first person that Jobs met was Dean Hovey (Product Designer, co-founders of IDEO). Hovey improved the usability of the mouse and reduced the production cost to just $15 per unit, without the Designer, Xerox’s mouse was $300, clumsy and useless.

So if you are thinking about hiring a UX Designer, I highly recommend you to do so! Simply start with a small project (i.e. 2-weeks-work project) with some UX Design Studio nearby. Get them involved in the early state and see how things significantly change and improve.  Or you can find out more about the UX Desing Process.


•  Why startups succeed by Bill Gross.
•  A Designer’s Research Manual.